Director of Content
WORK EXPERIENCE
2022 - Present
FINTECH AMERICAS | Latam
Director of Content
I lead the end-to-end content strategy, research & production at Fintech Americas, driving its positioning as a thought leader in the Latin American banking and finance sector.
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- Drove 40% YoY revenue growth through impactful initiatives.
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- Increased webinars and events attendance by 30% YoY, achieving record audience
engagement and retention.
- Achieved 150% YoY growth in strategic partnerships, solidifying business expansion and collaboration opportunities.
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2017 - 2019
WORKANA | Latam
Content Marketing Coordinator
I was responsible for the communication strategy of a leading Latin American startup in the Gig Economy, targeting Spanish, English, and Portuguese-speaking audiences.
2009 - 2012
MECALUX | Spain
Web Content Writer
I was responsible for writing, editing, and translating content, managing multimedia, overseeing Google AdWords campaigns, conducting testing, and providing user support.
2019 - 2022
FORTRA | Latam & Semea
Sr. Content Manager
I led all marketing content efforts for LATAM and SEMEA, ensuring alignment with business objectives and enhancing brand presence across regional and global markets.
Managed localization content for 6 markets (Spanish, French, German, Portuguese, Italian, and Japanese) and supported content creation for 10+ globally recognized cybersecurity brands.
2014 - 2017
INVERSOR GLOBAL | Arg
Web Content Editor & Writer
As a web editor I successfully launched a personal finance website, attracting over 70,000 annual visits through an effective SEO strategy.
As a Copywriter I wrote content to promote personal finance services across digital channels, both organic and paid.
EDUCATION
UAB - Spain
Master´s Degree in Advertising &
Cinema
1999 - 2003
2007 - 2010
UNLP - Argentina
Bachelor´s Degree in Communication
& Journalism
skills & EXPERTIsE
LEADERSHIP
100%
TEAM MANAGEMENT
100%
STRATEGIC THINKING
100%
CUSTOMER-CENTRIC MINDSET
100%
DATA-DRIVEN DECISIONS
100%
DIGITAL & TECH SAVVINESS
100%
CONTENT CREATION
100%
ADAPTABILITY & AGILITY
100%
LANGUAGE
SPANISH | Native
ENGLISH | Professional
